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The FBA and BeFootball Forge Educational Partnership

The Football Business Academy (FBA) and BeFootball have entered into an agreement that will see the global leader in football business education and the Spanish immersive and VR Football company collaborate.

“We are delighted to welcome BeFootball into our network. As a tech company dedicated to creating a virtual reality universe for football, we see it as a natural fit for our mission of building the future of football together. The field of football has already been experiencing the influence of the metaverse and immersive technologies, and we are confident that this partnership will bring great value and innovative opportunities to our Candidates and community.

Lucia Estevez, Head of Communications, The FBA

“Working with a leading company in education within the football sector is really exciting. We are convinced that this is just the beginning of a long-term cooperation that will enable us to transform fan experiences in football and elevate education by training great professionals ready for the challenges of the present and future.”

Eduardo M. Vélez, Head of Communications, BeFootball VR 

Passionate and ready to demonstrate that elevating the fan experience in football is possible, BeFootball presents itself as a technological company that designs, develops, and markets immersive technologies for the industry.

BeFootball’s vision of creating a new category in the football industry has attracted agreements with entities such as the Estadio Azteca, as well as professional football players as investor partners and brand ambassadors. Prominent names such as Marcos Llorente (Atlético de Madrid), Marco Asensio (Real Madrid), Memo Ochoa (Unione Sportiva Salernitana 1919), and Aitor Ruibal (Real Betis Balompié), among others, have joined them.

The FBA’s Professional Master in Football Business selects Candidates from diverse academic and professional backgrounds who are exposed to real industry knowledge, networking opportunities and practical experience through the 12-months program.

With this mutually beneficial alliance we seek to collaborate on topics of strategic interest that will unlock valuable opportunities for both organisations, ensuring a holistic learning environment for our Master Candidates -future industry professionals- through internships; but also a variety of synergies aligned to BeFootball’s business plan and development strategies while enriching their teams with a high-quality talent pool. In addition, as the newest member of The FBA Family, BeFootball will also benefit from joining our global network with more than 75 Partners from the industry



BeFootball is a leading technological company, dedicated to the design, development, and commercialization of immersive technologies for the football industry. With headquarters in Spain, Mexico, Qatar, and soon in the United States. Among its products and services, they are creating the digital twin of the Estadio Azteca, unique experiences for various partners, and the world’s first immersive football academy.

Follow BeFootball on Twitter, Instagram, LinkedIn and TikTok.


The Football Business Academy is a global leader in football business education whose goal is to accelerate the professionalization of the football industry and develop current and future leaders in the game. Founded in 2017 and based in Switzerland, The FBA is best known for its flagship degree – the Professional Master in Football Business – which is a 12-month program with two intakes each year.

Furthermore, various football-related stakeholders seek the services of The FBA for the creation and/or delivery of a variety of tailor-made workshops, certificates, or diplomas. Other partners of The FBA include ConmebolNWSL, Club Nacional de Football, Irish FA, Saudi Pro League, SL Benfica, Common Goal, K League,, Mazatlán FC, YouFirst, RCD Espanyol, Soccerex and Sportive Ways.

Follow The FBA on LinkedIn, Instagram, Twitter and Facebook.