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Privacy Policy

Welcome to our website. If you continue to browse and use this website you are agreeing to comply with and be bound by the following terms and conditions of use.

The term “The FBA” or “us” or “we” refers to the owner of the website whose registered office is The Football Business Academy, Cours de Rive 6, 1204 Geneva, Switzerland. The term “you” refers to the user or viewer of our website.

What personal data do we collect?

  • your name
  • your contact information such as your address, email address and telephone number;
  • information related to your attendance of, and interest in events
  • information about you that you give us in person at our events, by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise

How do we collect your personal data?

We collect personal data via this website when you either:

  • Make an enquiry
  • Request a brochure
  • Register to receive a market insight report
  • Sign up to receive our daily industry newsletter
  • Make a booking for an event
  • Complete a form on our website

How do we use your personal data?

For administrative and business purposes (particularly to contact you), to improve our business and website, to advertise our goods and services, to analyze your use of our website, and in connection with our legal rights and obligations.

With whom do we share your personal data?

In the context of the purposes as listed above, we may share your personal data with third parties, such as parties that help us organize or host our events and researchers that help us analyze our Newsletters.

We will ensure that, where relevant, contractual safeguards are implemented to ensure the protection of your personal data when disclosing your personal data to a third party. In such case, it shall be ensured that adequate measures are taken to ensure adequate protection of your personal data in accordance with applicable data protection legislation.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

How long do we store your personal data?

We will only keep the information we collect about you for as long as required for the purposes set out above or as required to comply with any legal obligations to which we are subject.

What are your rights ?

At any time, you have the right:

  • to request access to or a copy of any personal data which we hold about you;
  • to rectification of your personal data, if you consider that the information we are holding is inaccurate;
  • to ask us to delete your personal data, if you consider that we do not have the right to hold it;
  • to withdraw consent to our processing of your personal data (to the extent such processing is based on previously obtained consent);
  • to ask us to stop sending you emails communication from The FBA.


Use of Google Signal and URL Passthrough

We utilize Google Signal and URL Passthrough services to enhance our website’s functionality and provide a better user experience. These services may collect certain information from users to optimize advertising and marketing efforts. The data collected may include but is not limited to device information, browsing behavior, and demographic data.

Google Signal is a feature within Google Analytics that provides aggregated and anonymized insights into user behavior across devices. This helps us understand how users interact with our website and tailor our content accordingly.

URL Passthrough allows us to pass certain parameters from URLs to our analytics tools. This helps us track the effectiveness of our marketing campaigns and improve their targeting.

By using our website, you consent to the collection and processing of your data by Google Signal and URL Passthrough for the purposes outlined above. You can opt out of Google Signal tracking by adjusting your Google account settings, and you can also manage your preferences regarding the use of cookies and similar technologies through your browser settings.

Please note that while we strive to protect your privacy to the best of our ability, we cannot guarantee the security of information transmitted over the internet.

For more information about how Google handles data collected through Google Signal and URL Passthrough, please refer to Google’s Privacy Policy.


General Data Protection Regulation (GDPR) – European Representative

Pursuant to Article 27 of the General Data Protection Regulation (GDPR), The Football Business Academy has appointed Sybil Data Services as it’s GDPR representative in the EU.

You can contact Sybil Data Services on all issues relating to the processing of personal data by The Football Business Academy:

Changes to our Privacy Policy

In order to keep up with changing legislation and best practice, we may revise this Privacy Policy at any time without prior notice, so please check back periodically to make sure you are aware of any changes.

Use of cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.