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Current Industry Practice
The FBA Experts are actively involved in football and related industries, bringing current professional practice, real challenges and first-hand experience into the learning environment.
Industry Experts
The FBA brings Candidates into direct contact with experienced professionals from across the global football industry, connecting academic learning with current practice, real challenges and first-hand professional experience.
Beyond The Classroom
Football changes quickly. Learning from professionals who understand the industry's current realities helps Candidates connect academic frameworks with the decisions, challenges and opportunities shaping the game today.
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The FBA Experts are actively involved in football and related industries, bringing current professional practice, real challenges and first-hand experience into the learning environment.
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Candidates gain perspectives from professionals working across clubs, leagues, federations, agencies, brands and other areas of the football ecosystem, rather than learning from a single point of view.
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Experts help Candidates understand how concepts translate into professional decisions through case studies, practical examples, discussion and direct interaction throughout the programme.
Built Into The Learning Experience
From Professors who contribute to the academic journey to Guest Lecturers who bring additional industry perspectives, The FBA Expert network connects education with current football business practice.
Core Faculty
FBA Professors contribute directly to the academic journey, combining subject expertise with extensive professional experience to connect football business theory with current industry practice.
FBA Professor
Writer · Broadcaster · Academic
Courses Taught
Global History of Football
Political Economy of Football
FBA Professor
CEO FC Badalona Women
Course Taught
Football Industry Macrotrends
FBA Professor
Of Counsel Jardim Gonçalves & Associados (JGSA)
Independent Member UEFA Governance & Compliance Committee
Courses Taught
Law in Football
Ethics & Professionalism
FBA Professor
Chairman Fortuna Sittard
Course Taught
Financial Strategy in Football
FBA Professor
Founder & CEO The Sports Footprint
Sustainability Advisor Aris Limassol FC
Course Taught
CSR & Sustainability in Football
FBA Professor
Director of Strategy & Development — Europe Levy
Course Taught
Stadium Business Operations
FBA Professor
Owner & CEO Worcester City Women FC
Course Taught
Women's Football
FBA Professor
CEO Arowana Sports
Course Taught
Sponsorship & Partnerships in Football
FBA Professor
Senior Vice-President, Content & Creative MKTG
Course Taught
Digital Football Content & Marketing
FBA Professor
Football Media & Marketing Rights Expert / Partner FMR Company · Tomas Eriksson Sports
Consultant — Venue Operations & Broadcasting UEFA
Course Taught
Media Rights & Broadcasting
FBA Professor
Senior Partner & Managing Director Double Pass
Course Taught
Club & Academy Technical Sport - Management
FBA Professor
Global Operations Lead · Partner Double Pass
Course Taught
Club & Academy Technical Sport - Management
FBA Professor
Global Projects Lead Double Pass
Course Taught
Club & Academy Technical Sport - Management
FBA Professor
Ambassador Women in Football
Panel Member Sport Resolutions
Course Taught
Governance in Football
FBA Professor
Chair Women in Football
Senior Director J. Stern & Co.
Course Taught
Leadership in Football
FBA Professor
Founder & CEO Beyond Sport Events
Venue Director UEFA
Course Taught
Competitions & Mega Events
FBA Professor
Owner / Consultant COBBI
Strategic Partnership Builder — Consultant Proximus
Course Taught
Commercial Strategy in Football
Industry Experts
The FBA learning experience extends beyond the classroom. Throughout the programme, participants engage with executives, entrepreneurs and specialists working across the global football industry, bringing current challenges, perspectives and expertise directly into the learning experience.
Governance & Law
Director of Professional Football Relations & Development
FIFA
Commercial & Marketing
Managing Director, Americas
FC Bayern München
Technology & Data
Technical Director
Newcastle United FC
Strategy & Management
Founder & CEO
Crux Football
Commercial & Marketing
Chief Marketing and Innovation Officer
Bayer 04 Leverkusen
Commercial & Marketing
Commercial Director
FIFPRO
Finance & Investment
Principal
Markham Capital & Sports Advisory
Technology & Data
Managing Director
EintrachtTech GmbH
Governance & Law
General Counsel
Bay FC
Stadiums & Operations
Founder
Populous
Area Of Expertise
Stadium Design, Sports Architecture & Venue Development
Technology & Data
Co-Founder & CEO
Seven Development
Founder
Wyscout
Commercial & Marketing
Commercial Director
Qatar Foundation
Non-Executive Director
Watford FC Women
Governance & Law
Managing Director / General Secretary
European Leagues
Media & Communications
Head of Media Business Development
FIFA
Strategy & Management
Professor of AfroEurasian Sport
emlyon business school
Director, Centre for Eurasian Sport Industry
emlyon business school
People, Development & Impact
Founder & CEO
AxisStars
Commercial & Marketing
General Manager France
National Football League (NFL)
Strategy & Management
Managing Director of Soccer Operations
D.C. United
Founder
The Football Week
Governance & Law
Senior Advisor
Saudi Arabian Football Federation
Commercial & Marketing
Director of Partnerships Activation
FC Barcelona
Technology & Data
Co-Founder & Chief Strategy Officer
LaSource
Finance & Investment
Chairman
APEX
Executive Board Advisor
Liga Portugal
Governance & Law
Partner
Charles Russell Speechlys
Arbitrator
Court of Arbitration for Sport (CAS)
People, Development & Impact
Managing Director
Versify Consulting
Board Director
Women in Football
Strategy & Management
CEO
AccessibAll
Board Member
LTT Sports
Commercial & Marketing
Partner Marketing Lead, FC Barcelona
Spotify
Governance & Law
Football Consultant & Speaker
Independent
Stadiums & Operations
Managing Director
The Stadium Consultancy
Commercial & Marketing
Founder
One of Not Many
Governance & Law
Partner, Sports Group
Sheridans
Commercial & Marketing
Chief Marketing Officer
McDonald's Nederland
Stadiums & Operations
Stadium Construction, Operation & Safety Consultant
ESSMA
Member
UEFA Stadium Construction & Management Panel
Technology & Data
Senior Manager Analytics (EMEA)
Under Armour
CEO
Fan Engagement Consultancy
People, Development & Impact
Managing Director, Winner Stays
Athvance Sports
Commercial & Marketing
Senior Vice President, Brands & Properties
THE·TEAM
Strategy & Management
Head of Special Projects
Fédération Française de Football
Governance & Law
Founding Partner
Malvestio Sports
Stadiums & Operations
Chief Commercial Officer
Royal Antwerp FC
Board Member
ESSMA
Strategy & Management
Global Sports Executive | Board Director | Strategic Advisor
Independent
Former Core Faculty & Strategic Advisor
The FBA
Commercial & Marketing
Founder
Magnetic Brands
Governance & Law
Sports Integrity Expert
Independent
Media & Communications
Co-Founder
Eyes-Screen
Strategy & Management
Head of International & CSR Department
Ferencvárosi TC
Commercial & Marketing
Independent Sports Consultant
BG Consultancy
Media & Communications
Founder
Macesport
Governance & Law
Sports Management Legal Advisor
Atlético de Madrid
Commercial & Marketing
Director
Team Falk & Star Sports Marketing
Stadiums & Operations
Managing Director
Football-in-your-life gGmbH
Media & Communications
Brand & Communication Consultant
FC Viktoria Berlin
Governance & Law
Lead Regional Office – Panama
FIFA
Strategy & Management
Managing Partner
Kirichek Consulting
Commercial & Marketing
Head of Marketing
BridgeFund
People, Development & Impact
Independent Consultant
Foundation Administration
Area Of Expertise
Foundation Management & Social Impact
Commercial & Marketing
Director
Betway SA20
From The Industry Into The Learning Experience
Throughout the programme, FBA Candidates engage directly with professionals working across the football industry, bringing current challenges, practical experience and real-world perspectives into the learning environment.
Industry-led classes & Guest Lectures
Workshops
Industry Perspectives
Join Our Expert Network
The FBA welcomes experienced football industry professionals interested in contributing to the learning experience through guest lectures, workshops and other academic or industry engagements. If you would like to share your expertise with our Candidates, we would be pleased to hear from you.
Contribute To The FBA
Tell us a little about your background, expertise and how you would like to contribute. Our team will review your submission and get in touch where there is a relevant opportunity to collaborate with The FBA.
Complete the form below to express your interest in contributing to The FBA learning experience.