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The FBA welcomes Sporting Clube de Portugal as Educational Partner

The Football Business Academy is delighted to officially partner with Sporting CP, one of Portugal’s most iconic football clubs. This agreement will see the global leader in football business education and the Portuguese professional football club collaborate on educational and professional development matters.

“It is with great pleasure that The FBA welcomes Sporting Clube de Portugal as Partner. In recent years, we’ve identified great synergies between both sides, for example when organizing Field Trips to the club’s stadium and academy, and this has encouraged us to take things to the next level and open up more opportunities for collaboration with the club that can further enhance the development of our Candidates.

Kristian Dobrev, Deputy CEO, The FBA

“We are delighted to have The FBA on board and having the opportunity to further embrace the knowledge and cultural diversity from FBA’s international and talented students while contributing to their development by nurturing students’ experience, providing everyday´s work in a top professional football club. The FBA has been doing a wonderful job, playing an important role in the football business education, which is critical for the clubs’ organizational and professional growth. We are looking forward to starting the partnership and get the ball rolling!”

Francisco Salgado Zenha, Executive Vice President, Sporting CP 

This partnership announcement comes at a perfect time for both organizations, as the club’s stadium, ‘José Alvalade’, has become home to our 10th Edition Candidates’ Graduation ceremony and after the club’s active involvement in various activities within our program, which has demonstrated that we are aligned in our mission of preparing the next generation of leaders for a better development and professionalization of the industry.

Born in 1906, predestinated to great achievements, Sporting Clube de Portugal have achieved great accomplishments through the years as the largest national sports power in the country, with about 22 thousand (and counting) titles won, 42 international titles in different sports (football, athletics, hockey on roller skates, handball, judo, futsal, goalball, among others) and 158 Olympic athletes. When it comes to professional football, Sporting Clube de Portugal is one of the 3 most successful clubs in Portugal. National Champions, season 2020/21, runners up, 2021/22, and a regular participant of the greatest European stages.

With this alliance we seek to collaborate on topics of strategic interest that will unlock valuable opportunities for both organizations, ensuring a holistic learning environment for our Master Candidates -future industry professionals- through internships and Student Business Projects; enabling The FBA Candidates to show their worth in the football industry while serving the club in their best interest.

Furthermore, The FBA & Sporting CP will also explore and embark on a variety of superb synergies aligned to the club’s business plans and development strategies with mutual benefits.



Sporting Clube de Portugal is one of the highly recognized football clubs in Portugal and abroad, with more than 116 years of history, with a mass of more than 160.000 official memberships and over 55 trophies won throughout his history on football alone. José Alvalade Stadium is the home of the “Lions”, the symbol of the Club, and it has a capacity of over 50.000 seats. It was one the venues for the UEFA EURO 2004, and hosts many of Portugal’s National Teams’ matches.

“Without discipline, talent means nothing”, the expression from the football Legend Cristiano Ronaldo, is one of the mottos for the “Cristiano Ronaldo Academy”, the club’s official football Academy, one of the most famous youth academies in the world, well known and awarded by the ECA (European Club Association), last 2021, in the Football Training Category, for its Player-Centered Model. The Club formed legendary players, recognized worldwide, such as the World Best Players Awards Winners, Luis Figo and Cristiano Ronaldo himself, and many others top players past and present.

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The Football Business Academy is a global leader in football business education whose goal is to accelerate the professionalization of the football industry and develop current and future leaders in the game. Founded in 2017 and based in Switzerland, The FBA is best known for its flagship degree – the Professional Master in Football Business – which is a 12-month program with two intakes each year.

Furthermore, various football-related stakeholders seek the services of The FBA for the creation and/or delivery of a variety of tailor-made workshops, certificates, or diplomas. Other partners of The FBA include AFC, CONMEBOL, NWSL, Club Nacional de Football, Irish FA, Belgian FA, Saudi Pro League, Common Goal, Rangers FC,, Mazatlán FC, YouFirst, RCD Espanyol, Samba Digital and Sportive Ways.

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