Marketing and Digital Era in Football
COCA COLA EUROPEAN PARTNERS, Senior Manager – Digital Partnerships, Innovation and eCommerce
WAVE AGENCY, Partner & Sports Marketing Consultant
BWIN, Marketing, Media & Sponsorship Consultant
MCMC, Owner/Founder & Managing Director
GFK, Marketing & Communications Director Southern Europe
LADBROKES, Social Media & Sponsorship Consultant
REPUCOM, Sponsorship Account Manager Belgium/France
Wim Mathues has been Digital Sales & Marketing Lead at Coca-Cola European Partners in Belgium since the spring of 2018, after he left his former role as Marketing Director Southern Europe at GfK.
Furthermore, he founded his own digital sports & entertainment marketing agency MCMC in 2011, which was acquired by WAVE Agency mid 2019.
Lastly, he has been a digital & sports marketing lecturer & keynote speaker for many years, a digital and sports entrepreneur (ArQ Nutrition, TeamBellin etc.) and is a member of the advisory boards at Niwzi Media Group and John&Jane.