Marketing and Digital Era in Football
Professional Career
COCA COLA EUROPEAN PARTNERS, Senior Manager – Digital Partnerships, Innovation and eCommerce
WAVE AGENCY, Partner & Sports Marketing Consultant
BWIN, Marketing, Media & Sponsorship Consultant
MCMC, Owner/Founder & Managing Director
GFK, Marketing & Communications Director Southern Europe
LADBROKES, Social Media & Sponsorship Consultant
REPUCOM, Sponsorship Account Manager Belgium/France
Location
Brussels, Belgium
Languages
Dutch
English
French
Biography
Wim Mathues has been Digital Sales & Marketing Lead at Coca-Cola European Partners in Belgium since the spring of 2018, after he left his former role as Marketing Director Southern Europe at GfK.
Furthermore, he founded his own digital sports & entertainment marketing agency MCMC in 2011, which was acquired by WAVE Agency mid 2019.
Lastly, he has been a digital & sports marketing lecturer & keynote speaker for many years, a digital and sports entrepreneur (ArQ Nutrition, TeamBellin etc.) and is a member of the advisory boards at Niwzi Media Group and John&Jane.
Simon Chadwick
Marketing and Digital Era in Football
Ornella Bellia
Football Governance
Dennis C. Thom
Fan Engagement
Stefano Malvestio
Law in Football
Jérôme Champagne
Football Governance
Alexander Koch
Media and Communication in Football
Declan Hill
Ethics and Professionalism in Football
Giuliano Giorgetti
Marketing & Digital Era in Football
Misha Sher
Sponsorship and Partnership
Luis Vicente
Marketing and Digital Era, Entrepreneurship and Innovation
Mayi Cruz Blanco
Women’s Football Development, Leadership in Football
Louis Saha
Entrepreneurship and Innovation
Romuald Nguyen
Internationalization in Football
George Mead
Sponsorship and Partnership
Kate Porter
Law in Football
Jose Rodriguez
Ethics and Professionalism
Hicham El Amrani
Political Economy of Football
John Barrow
Stadium Operations
Dimitri Huygen
Stadium Operations
Cyril De Greve
Stadium Operations
