Nicole Allison

Professional Career

Location

London, United Kingdom

Languages

English
German

Biography

Having operated at the coalface of today’s business and organisational demands within the football industry, Nicole has extensive experience working with players, agencies, rights holders, clubs and sponsors.

Starting out as a player, then a coach, she moved into the business side of the game and over the last decade she managed sponsorship, media and fan growth strategies at Kantar Sport Intelligence, The English Football League and SMG Insight before moving into women’s football as General Manager at Tottenham Hotspur, helping the club achieve professional status and promotion to the top tier.

Nicole has an MSc in Sport Management and Football Business, a BSc in European Studies and is a qualified Talented Athlete Lifestyle Advisor. Nicole is passionate about driving positive change in society through football and is a member of the London FA Inclusion Advisory Group and London FA Women’s and Girls’ Advisory Group.