Football Industry Macro Trends
Professional Career
OLYMPIQUE DE MARSEILLE, Strategy Director
FIFA, Senior Manager – Corporate Development
KPMG FOOTBALL BENCHMARK, Manager – Football Advisory
HITACHI, Business Development – Europe & CIS
Location
Marseille, France
Languages
Spanish
English
German
French
Japanese
Biography
Pedro is a strategy executive with in-depth knowledge of football’s global commercial and governance landscape. Throughout his multi-cultural experience working in different environments, he has developed comprehensive know-how in areas such as international media rights, new competitions, digital media, and financial and regulatory matters, among others.
In particular, across his experience at KPMG Football Benchmark, FIFA, and now Olympique de Marseille, Pedro has amassed unique insights and expertise of football’s disruptive trends and ongoing transformation. His course will seek to provide FBA Candidates with a deeper understanding of which economic forces are driving change in developed and emerging football markets and how to assess strategic growth opportunities for football clubs, leagues and other key stakeholders.