[vc_row bg_type=”bg_color” css=”.vc_custom_1486126877322{margin-top: 120px !important;}”][vc_column][us_person image=”5953″ name=”Simon Chadwick” role=”Marketing and Digital Era in Football ” layout=”simple_circle” twitter=”https://twitter.com/prof_chadwick” linkedin=”https://www.linkedin.com/in/professor-simon-chadwick-1a63029/” el_class=”custom-person”][/us_person][/vc_column][/vc_row][vc_row bg_type=”bg_color” bg_color_value=”#f5f5f5″ css=”.vc_custom_1486137884860{margin-top: -64px !important;}”][vc_column][vc_column_text css=”.vc_custom_1487703708131{background-color: #f5f5f5 !important;}” el_class=”invisible”]Marketing and Digital Era in Football
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Professional Career
UNIVERSITY OF SALFORD, Professor of Sports Entreprise
THE UNIVERSITY OF NOTTINGHAM, Senior Fellow/Co-Founder of China Soccer Observatory
WHU – OTTO BEISHEIM SCHOOL OF MANAGEMENT, Visiting Professor in the Business of Sport
JOSOOR INSTITUTE, Director of Research
RMIT UNIVERSITY, Visiting Professor in Sports Marketing
CIBS (Centre for the International Business of Sport), Director and Professor of Sport Business Strategy and Marketing
BIRKBECK – UNIVERSITY OF LONDON, Founding Co-Director of Birkbeck Sport Business Centre
UNIVERSITY OF LEEDS, Programme Director MA Marketing and Advertising/Lecturer[/vc_column_text][/vc_column][vc_column width=”1/6″][vc_column_text]
Location
Coventry, UK[/vc_column_text][/vc_column][vc_column width=”1/6″][vc_column_text]
Languages
English[/vc_column_text][/vc_column][vc_column][vc_empty_space][vc_column_text]
Biography
Among his research and consultancy activities, Simon has worked with numerous organisations involved in football including Chelsea FC, Adidas, Mastercard, FC Barcelona, Atletico Madrid, Tottenham Hotspur, the European Commission, the German Bundesliga, The Economist, the Chinese Football Association, and the European Clubs Association.
Chadwick has also helped UEFA create its Certificate and Diploma programmes in Football Management, which he continues to help deliver for the organisation. Alongside this, Chadwick has written a Marketing guide for UEFA which is being used by the organisation’s 54 member associations.
Chadwick’s views on sport are regularly covered by the media; he has been quoted more than 15,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Bloomberg Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV.
Simon has been identified by The Huffington Post as being one of the top-30 most influential sport marketers in the world, by The Independent newspaper as being one of the top-10 business tweeters in the UK (@Prof_Chadwick), and by The Times as being the ‘guru’ of sport management in Britain.
Simon is looking forward to share his important experience in the marketing field with The Football Business Academy students.[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=”bg_color”][vc_column css=”.vc_custom_1487259769635{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text][su_accordion]
[su_spoiler title=”International Cases in the Business of Sport : Second Edition” class=”my-custom-spoiler” icon=”caret” open=”yes”]Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.
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[su_column size=”1/4″ class=”color-red”] Publication: 2017 [/su_column]
[su_column size=”1/4″ class=”color-red”] Editor: Routledge[/su_column]
[su_column size=”1/2″ class=”color-red”] With Dave Arthur and John Beech [/su_column]
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[su_spoiler title=”The Business of Sport Management” class=”my-custom-spoiler” icon=”caret”]Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.
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[su_column size=”1/4″ class=”color-red”] Publication: 2013 [/su_column]
[su_column size=”1/4″ class=”color-red”] Editor: Trans-Atlantic Publications [/su_column]
[su_column size=”1/2″ class=”color-red”] With John Beech [/su_column]
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[su_spoiler title=”e-Marketing in Sport (Foundations of Sport Management)” class=”my-custom-spoiler” icon=”caret”]Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport business and offer a complete guide to the effective use of e-marketing in sport.
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[su_column size=”1/4″ class=”color-red”] Publication: 2012[/su_column]
[su_column size=”1/4″ class=”color-red”] Editor: Routledge[/su_column]
[su_column size=”1/2″ class=”color-red”] With Allan Edwards [/su_column]
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[su_spoiler title=”Sports Entrepreneurship: Theory and Practice” class=”my-custom-spoiler” icon=”caret”]Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective.
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[su_column size=”1/4″ class=”color-red”] Publication: 2012[/su_column]
[su_column size=”1/4″ class=”color-red”] Editor: Fitness Information Technology [/su_column]
[su_column size=”1/2″ class=”color-red”] With Dorene Ciletti [/su_column]
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[su_spoiler title=”Managing Football” class=”my-custom-spoiler” icon=”caret”]Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments.
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[su_column size=”1/4″ class=”color-red”] Publication: 2009[/su_column]
[su_column size=”1/4″ class=”color-red”] Editor: taylor & francis [/su_column]
[su_column size=”1/2″ class=”color-red”] With Sean Hamil [/su_column]
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[su_spoiler title=”International Cases in the Business of Sport” class=”my-custom-spoiler” icon=”caret”]International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked.
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[su_column size=”1/4″ class=”color-red”] Publication: 2007[/su_column]
[su_column size=”1/4″ class=”color-red”] Editor; Routledge [/su_column]
[su_column size=”1/2″ class=”color-red”] With David Arthur [/su_column]
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[su_spoiler title=”The Marketing of Sport” class=”my-custom-spoiler” icon=”caret”]The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
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[su_column size=”1/4″ class=”color-red”] Publication: 2007[/su_column]
[su_column size=”1/4″ class=”color-red”] Editor: Financial Times Management [/su_column]
[su_column size=”1/2″ class=”color-red”] With John Beech [/su_column]
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[su_spoiler title=”Business of Sport Management” class=”my-custom-spoiler” icon=”caret”]he scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver.
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[su_column size=”1/4″ class=”color-red”] Publication: 2004[/su_column]
[su_column size=”1/4″ class=”color-red”] Editor: Financial Times Management [/su_column]
[su_column size=”1/2″ class=”color-red”] With John Beech [/su_column]
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