Marketing & Digital Era in Football
F.C. INTERNAZIONALE, Media Content Director
A.C. MILAN, Project Leader Milan Media House
A.C. MILAN, Head of Digital & Social Media
A.C. MILAN, Web and CRM Project Manager
Giuliano is a creative thinker with a big interest and track record in everything related to digital marketing and media. He was at the forefront of A.C. Milan’s transformation into digital for more than 14 years, heading up teams and projects ranging from web, mobile, and social media, to ticketing, e-commerce, and CRM. He also developed a cross-media ecosystem for the club in order to engage their global fan base, optimize content and user experience while also creating efficient monetization processes.
In 2017 he took on a new adventure and switched from the rossoneri to the nerazzurri as he joined F.C. Internazionale where he is now responsible for owned media channels worldwide and creating the digital strategy for the club.