Marketing & Digital Era in Football
Professional Career
FIFA, Head of Digital Content
F.C. INTERNAZIONALE, Media Content Director
A.C. MILAN, Project Leader Milan Media House
A.C. MILAN, Head of Digital & Social Media
A.C. MILAN, Web and CRM Project Manager
Location
Milan, Italy
Languages
Italian
English
French
Biography
Giuliano is a creative thinker with a big interest and track record in everything related to digital marketing and media. He was at the forefront of A.C. Milan’s transformation into digital for more than 14 years, heading up teams and projects ranging from web, mobile, and social media, to ticketing, e-commerce, and CRM. He also developed a cross-media ecosystem for the club in order to engage their global fan base, optimize content and user experience while also creating efficient monetization processes.
In 2017 he took on a new adventure and switched from the rossoneri to the nerazzurri as he joined F.C. Internazionale where he is now responsible for owned media channels worldwide and creating the digital strategy for the club.
Simon Chadwick
Marketing and Digital Era in Football
Ornella Bellia
Football Governance
Dennis C. Thom
Fan Engagement
Stefano Malvestio
Law in Football
Jérôme Champagne
Football Governance
Alexander Koch
Media and Communication in Football
Declan Hill
Ethics and Professionalism in Football
Misha Sher
Sponsorship and Partnership
Luis Vicente
Marketing and Digital Era, Entrepreneurship and Innovation
Mayi Cruz Blanco
Women’s Football Development, Leadership in Football
Louis Saha
Entrepreneurship and Innovation
Romuald Nguyen
Internationalization in Football
George Mead
Sponsorship and Partnership
Kate Porter
Law in Football
Jose Rodriguez
Ethics and Professionalism
Hicham El Amrani
Political Economy of Football
John Barrow
Stadium Operations
Dimitri Huygen
Stadium Operations
Cyril De Greve
Stadium Operations
