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FBA partnership - Essma

Strategic partnership between The FBA and ESSMA


The FBA partners up with ESSMA, the leading platform for stadium stakeholders, to provide a high end course to its students. The partnership will see ESSMA draw on their vast network of members to provide extensive and comprehensive courses, insightful fieldtrips, as well as open up additional internship positions for The FBA’s students.


“Football, as a product, takes place in stadia first and foremost; therefore we wanted to ensure The FBA students gain understanding of best practices and we are convinced ESSMA shall be a suitable partner in delivering first-class content and experiences”

-Kristian Dobrev, Partnerships Director.

“We are proud to become a strategic partner of The Football Business Academy. This feels as a perfect match with our own core values: ‘knowledge, network, experience’. This program delivers a great opportunity for students to gain more experience in a fast-changing industry and we are convinced that ESSMA can contribute to educate the next generation of football business professionals. We look forward to working together, meeting interesting people and sharing our knowledge.”

-John Barrow, Director at ESSMA Services

A complete program

Together with The FBA, ESSMA will develop a comprehensive framework through which students at The FBA’s Professional Master in Football Business will be able to acquire knowledge and practical insights into the world of stadium operations and management. From ESSMA’s point of view, we want to draw on our know-how and qualitative industry partners to help educate football’s future business leaders on the intricacies of optimizing the environmental, social and economic benefits of a stadium by mixing theoretical and practical experiences against benchmarks of best practices.


The ESSMA experience

The collaboration will include a 10-week online course “Powered by ESSMA” with high-level guest lecturers, 2 extensive field trips to some of Europe’s most iconic stadiums, special invitations to the ESSMA Summit where The FBA students will attend workshops, conferences, tours, and have the opportunity to network, as well as dedicated internship opportunities at member clubs, leagues and associations.



ESSMA, the European Stadium and Safety Management Association is built around three pillars: Workshops and Events, Business Intelligence and Strategic Support.

ESSMA offers a platform to stadium professionals where they can share, learn and discuss topics related to ESSMA’s areas of expertise: Stadium Development, Operations & Ticketing, Sustainability & Smart Stadiums, Safety & Security, Fan Entertainment & Hospitality and Pitch Management.


About the FBA

The FBA, The Football Business Academy, is a new educational institution dedicated to the football industry. It offers an innovative and comprehensive Professional Master in Football Business which has been developed in a collaborative way with football industry experts around one foremost objective: to provide students with all the necessary tools and an optimal learning environment in order to succeed in this passionate and dynamic industry.