SPONSORSHIP AND PARTNERSHIP
Europe
Premier League club Leeds United and JD Sports have reached an agreement which will see the Bury based sports fashion retail company become the official sleeve sponsors of newly promoted Premier League club for the 2020/21 season. The JD logo will sit on the left arm of both the men’s and women’s kits. (Source)
INNOVATIONS AND NEW TRENDS
Asia
Thanks to an agreement between MY SPORTS and MyCujoo, all matches of the Myanmar National League will now be available as live stream on MyCujoo’s streaming platform. In a first of its kind, the partnership aims to develop a digital community and enhanced fan experience to fans in Myanmar. (Source)
WOMEN’S FOOTBALL
Europe
PepsiCo has announced a multi-year partnership with UEFA Women’s Football. The five-year partnership will see the multinational beverage corporation support women’s football at all levels. This will include PepsiCo being a main partner of the UEFA Women’s Champions League, the UEFA Women’s EURO, the UEFA European Women’s Under-19 and Under-17 Championships, and the UEFA Women’s Futsal EURO, as well as UEFA’s Together #WePlayStrong programme. (Source)
“We look forward to helping accelerate the vibrant women’s game and are committed to the future of women’s football.” – Ram Krishnan, Global Chief Commercial Officer, PepsiCo
FC Barcelona and FIFA collaborate on scientific study of women’s football. The research was carried out by the Barca Innovation Hub Health Department and comprised of examining different medical and physical parameters for footballers, as well as their responses to training and competition. FIFA funded the project with a desire to deepen their medical knowledge of women’s football. (Source)
STADIUM DEVELOPMENT AND FAN ENGAGEMENT
Asia
Fans were allowed back to the stadium at the Suzhou Olympic Sports Centre in a Chinese Super League match between SIPG and Beijing FC. Up to 2,000 fans of both teams were permitted in the stadium. (Source)
LAW, STAKEHOLDER GOVERNANCE AND FINANCE
Oceania
Oceania Football Confederation and The English Football Association have launched a new webinar series in partnership named ‘Developing Mentors’. The five 90-minute online sessions aim at supporting the development of mentoring skills and will facilitate the participants to become mentors in their environment. (Source)
About The Football Business Academy Master Degree in Football Business
The Football Business Academy is a Swiss-based high level international educational institution whose goal is to professionalize the management of the football industry and facilitate the insertion of qualified professionals and future leaders in the game. Its flagship program, a Professional Master in Football Business, was codeveloped with international football industry experts from around the world around one foremost objective: to provide Candidates with all the necessary tools and an optimal learning environment in order to succeed in this passionate and dynamic industry.
