Sponsorship and Marketing
Professional Career
STAR SPORTSS MARKETING & TEAM FALK, Consultant
MANCHESTER UNITED, Director of Marketing
MBNA BANK,Head of Affinity Marketing
GREAT UNIVERSAL STORES, Associate Director
NORWEB, Strategic Planning Manager
IMPERIAL CHEMICALS INDUSTRIES, Marketing Executive
FORD MOTOR CREDIT COMPANY, Zone Manager
Location
Cheshire, UK
Biography
During his 8.5 year spell as Marketing Director of Manchester United, Steven was involved in securing and renewing several record-beating sponsorship deals. Steven is a sponsorship, affinity marketing, brand management, CRM and membership schemes specialist.
Since then, Steven has been consulting another Premier League top club, Chelsea FC, in the field of marketing.
During Steven’s course, participants will earn how clubs like Manchester United and Chelsea FC are using powerful marketing strategies through Customer Relationship Management (CRM) tools with the goal of increasing their fan bases and fan loyalty.
Simon Chadwick
Marketing and Digital Era in Football
Ornella Bellia
Football Governance
Dennis C. Thom
Fan Engagement
Stefano Malvestio
Law in Football
Jérôme Champagne
Football Governance
Alexander Koch
Media and Communication in Football
Declan Hill
Ethics and Professionalism in Football
Giuliano Giorgetti
Marketing & Digital Era in Football
Misha Sher
Sponsorship and Partnership
Luis Vicente
Marketing and Digital Era, Entrepreneurship and Innovation
Mayi Cruz Blanco
Women’s Football Development, Leadership in Football
Louis Saha
Entrepreneurship and Innovation
Romuald Nguyen
Internationalization in Football
George Mead
Sponsorship and Partnership
Kate Porter
Law in Football
Jose Rodriguez
Ethics and Professionalism
Hicham El Amrani
Political Economy of Football
John Barrow
Stadium Operations
Dimitri Huygen
Stadium Operations
Cyril De Greve
Stadium Operations
