Sponsorship and Partnership
BEKO, Partnerships Project Leader
BEKO, Brand Manager in Spain
LIGA DE FUTBOL PROFESIONAL (LFP), Corporate Events Coordinator
MEDIA SPORTS MARKETING, Corporate Events and F1 Hospitality Manager
THE PARTNER COMMUNICATION CONSULTING, Account Manager
OGILVY, Account Executive
LOWE FMRG, Account Executive
Maria is a talented brand and sports marketer with the expertise to create and deliver impactful strategies and communication campaigns based on the insightful understanding of shared values between consumers and fans.
Having worked on advertising and partnerships activations with Santander-Ferrari, La Liga and Beko-FC Barcelona, she will use her experience and knowledge to educate FBA Candidates on how brands approach sports sponsorships. From sponsorship selection to partnership activation, integrating advertising, PR, media and ROI measurement, using best in class real case study campaigns so Candidates can understand and learn the 360º sponsorship strategy of a brand.
Beko is Main Partner of FC Barcelona and has been awarded as Best Team Partnership Of The Year (2019) by Sport Industry Awards. A truly exceptional case study, it will illustrate how even a sleeve sponsor can leverage such as global marketing opportunity and dramatically raise brand preference and awareness – highlighting the importance of implementing a fully integrated communications campaign and engaging with their audience in creative ways.