George Mead

Professional Career

Location

Istanbul, Turkey

Languages

English

Biography

George is a highly talented brand marketer with the expertise and ability to deliver impactful strategies, campaigns and marketing communications founded on a thorough and intrinsic understanding of the consumer.

Having worked on partnerships with F1, the FA Cup, EuroBasket, and FC Barcelona, he will use his experience from LG Electronics and Beko to educate FBA students on how brands approach sports sponsorship. From opportunity identification and selection, to brand strategy development and activation, to integration with advertising, PR and media as well as performance and ROI metrics, students will discover how these all fit together in the overall corporate strategy of a brand.

Beko is a Global Premium Partner of FC Barcelona (“Official Partner of Play”) and has been featured in Sponsorship Works 2017 as one of the best sponsorship activations in the sports industry of the previous season. A truly exceptional case study, it will illustrate how even a sleeve sponsor can leverage such as global marketing opportunity and dramatically raise brand preference and awareness – highlighting the importance of implementing a fully integrated communications campaign and engaging with their audience in creative ways.