Anuraag Trikha

Professional Career

Location

Amsterdam, The Netherlands

Languages

English

Biography

Anuraag is a Global Marketing & Communications Professional with 22 years of multi-national brands and market experience which spans working in India (Mumbai and Bangalore), The United Kingdom (London) and The Netherlands (Amsterdam).  The last 22 years of his life have been dedicated to honing his skills at helping shape Global Brands and before joining Heineken he has had the privilege of working with blue chip companies like Unilever, Proctor & Gamble, Diageo, Fiat, and Yum International in local, regional and global roles in advertising at agencies like Leo Burnett and Bartle Bogle Hegarty.

For the last 7 and a half years, Anuraag has been the Global Brand Director responsible for Marketing Communications on the Heineken® brand based in Amsterdam shaping the brand stories that span 192 countries where he is responsible for Global Platform strategy and Integrated Campaigns across all their Global and regional sponsorships that include UEFA Champions League, Formula 1, James Bond, Rugby World Cup, The Olympics, Regional Music Platforms, Product Quality, Cities of the world Marketing program, Global Responsible Consumption & Sustainability initiatives and new product launches.