Marketing and Digital Era in Football
UNIVERSITY OF SALFORD, Professor of Sports Entreprise
THE UNIVERSITY OF NOTTINGHAM, Senior Fellow/Co-Founder of China Soccer Observatory
WHU – OTTO BEISHEIM SCHOOL OF MANAGEMENT, Visiting Professor in the Business of Sport
JOSOOR INSTITUTE, Director of Research
RMIT UNIVERSITY, Visiting Professor in Sports Marketing
CIBS (Centre for the International Business of Sport), Director and Professor of Sport Business Strategy and Marketing
BIRKBECK – UNIVERSITY OF LONDON, Founding Co-Director of Birkbeck Sport Business Centre
UNIVERSITY OF LEEDS, Programme Director MA Marketing and Advertising/Lecturer
Among his research and consultancy activities, Simon has worked with numerous organisations involved in football including Chelsea FC, Adidas, Mastercard, FC Barcelona, Atletico Madrid, Tottenham Hotspur, the European Commission, the German Bundesliga, The Economist, the Chinese Football Association, and the European Clubs Association.
Chadwick has also helped UEFA create its Certificate and Diploma programmes in Football Management, which he continues to help deliver for the organisation. Alongside this, Chadwick has written a Marketing guide for UEFA which is being used by the organisation’s 54 member associations.
Chadwick’s views on sport are regularly covered by the media; he has been quoted more than 15,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Bloomberg Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV.
Simon has been identified by The Huffington Post as being one of the top-30 most influential sport marketers in the world, by The Independent newspaper as being one of the top-10 business tweeters in the UK (@Prof_Chadwick), and by The Times as being the ‘guru’ of sport management in Britain.
Simon is looking forward to share his important experience in the marketing field with The Football Business Academy students.