Sponsorship in Football, Internationalization of Football
After spending approximately 15 years at Real Madrid C.F. in the fields of sponsorship, friendly matches, tours and player image rights, Alfonso decided to use his vast experience and proven track record to start his own agency, Arowana Sports.
At Arowana him and his team focus on the development of sport properties through the negotiation and activation of sponsorships, friendly matches, preseason stages and commercial agreements with players.
Throughout his career, Alfonso has dealt with big and small clubs, leagues, federations, brands, and agencies all around the world, which, together with his passion for teaching, make him an ideal Professor to transfer his knowledge on sponsorship and negotiation skills to The FBA Candidates.
AROWANA SPORTS, Chief Executive Officer
REAL MADRID C.F., Former Head of International Sponsorships & Friendly matches, Tours and Players Image Rights
REAL MADRID C.F., Former Sponsorship Executive