Benjamin has been working for more than 12 years at FC Bayern Munich and is Head of Digital Projects at the record Bundesliga champions since 2010. He is responsible for operations, marketing and development of digital projects and has been responsible for CRM since 2014.
He led the Allianz Arena into the digital age, making it ready for the next generation of fans and visitors – a fascinating journey which he will share with our Candidates.
FC BAYERN MÜNCHEN, Head of Digital Projects and CRM
FC BAYERN MÜNCHEN, New Media and Media Rights